The Flip Premium Alarm Clock offers a fun, reversible, iconic design to make waking up a breeze! Want to turn on your alarm clock? Simply flip it over so that the ON side is visible. Day off? Make sure the OFF side is face up. Simple and fun, Flip Premium has been designed so that you can activate or deactivate it with a simple gesture, by flipping it to the ON or OFF side! Plus, it is equipped with touch controls, you can easily snooze the alarm and adjust the lighting with a tap on the screen.